Demonstrating the Economic Value of Minimally Invasive Spinal Surgery (MIS) on the iPad
Economic and clinical value is now imperative in discussions with a wide array of stakeholders, from physicians to hospital administrators and payers. However, the evidence from these types of studies can be difficult to present if the audience lacks an understanding of health economics. And so, Medtronic’s commercial team needed a way to present complex data in a clear and intuitive format that would plainly communicate key messages to non-experts.
On BaseCase, information is presented in a visually attractive way. You can instantly see how a change to an input impacts the results. This allows people to connect the dots. When seeing a graph move, people can more easily grasp the meaning of the data. For MIS, we had great study data, but the crucial last step is to present it in a way that makes sense to everyone.